Techsprint
Technsprint is a company that offers software to optimize processes in businesses in order to improve their sales. The brand identity relies on two strong colors that create a powerful contrast and give the brand a leadership stance. To make the brand more approachable, shades of green are used to soften the overall look and create less aggressive contrasts.
Project Overview
The primary objective of the rebranding was to position TechSprint as an innovative and reliable leader in its field. The challenge lay in creating a modern visual identity that radiates authority while remaining approachable, ensuring broad appeal to large enterprises and smaller, tech-savvy businesses alike.
Key Contributions
Created a bold, high-contrast brand identity system that balances neon green, jet black, and subtle greys to emphasize technological innovation, precision, and accessibility.
Developed versatile marketing assets for websites, mobile interfaces, and promotional campaigns, including animations and static designs.
Established brand guidelines ensuring consistent and visually impactful communication across all channels.
Color Palette:
Neon Green: Represents energy, innovation, and forward-thinking technology, symbolizing TechSprint’s cutting-edge solutions.
Jet Black: Conveys sophistication, professionalism, and power, reflecting the brand’s authority and expertise in the tech industry.
Neutral Grey: Acts as a bridge between the boldness of black and the vibrancy of green, adding depth and balance to the palette.
White: Highlights clarity and simplicity, ensuring the overall design remains clean and modern.
This sharp, minimalistic palette is designed to stand out in digital environments and leave a lasting impression.
It evokes a sense of agility, precision, and approachability, perfectly aligning with TechSprint’s mission of transforming complex challenges into streamlined, actionable solutions.
Use of images
The imagery allow TechnSprint to strengthen its brand identity and reflect its core values. By emphasizing collaboration and diversity, these visuals humanize the message, making the brand more relatable and engaging. Focused on teamwork and human interactions, the imagery supports the idea of delivering innovating, tailored solutions while fostering a strong connection with the audience.
Typography:
A clean, sans-serif font was selected for its clarity and modernity, ensuring TechSprint's materials are both approachable and cutting-edge. The typography is applied consistently across digital and print media, ensuring easy readability and strong branding.
Logo design:
The lightning bolt icon in the logo reflects speed, efficiency, and energy, embodying the company’s dedication to helping businesses accelerate their processes. Its angular design adds dynamism while maintaining simplicity for seamless application across platforms.
Atelier du Quai
MORE PROJECTS
Cleeen
Mingle
La Puzzlerie
branding / art direction / visual identity
logo / business card