Palmira
The client
Palmira is a boutique beach resort designed for travelers seeking slowness, warmth, and understated luxury. Hidden between palm trees and the sea, Palmira offers a discreet haven for those who live at their own pace: influencers, aesthetes, creatives, and fashion insiders. The experience is sensory, editorial, and highly visual—crafted for a community that values rarity and taste over ostentation
Services
Branding, Art Direction, Visual Identity
Project Overview
My mission was to create the entire brand and creative identity for Palmira, translating its “ultra-niche & editorial” positioning into a cohesive visual and verbal universe. The goal: to express a sense of secret luxury and slow living, balancing editorial aesthetics with tactile, real-world details.
Editorial Visual Identity:
Developed a handwritten, lemon yellow logotype paired with a minimalist sans-serif for editorial content, creating a bold yet understated luxury feel.
Art-Driven Content & Messaging:
Established a poetic, discreet tone with short, evocative messages and lowercase typography, always prioritizing emotion over commercial language.
Sensory & Editorial Art Direction:
Directed photography and layouts inspired by fashion magazines. Unusual framing, natural light, and a blend of candid and stylized scenes.
Exclusive Brand Touchpoints:
Designed tactile, collectible items and limited-edition editorial digests to reinforce the resort’s insider, “for those who know” positioning.
Key Contribution
The choice of a black & white palette is a bold and distinctive move. This strong contrast delivers:
A timeless, modern look that stands out in a market often dominated by pastel or saturated colors.
High flexibility for application across print, digital, apparel, and packaging.
Natural visual hierarchy that highlights the logo, illustrations, and key messages.
Color palette
Cleeen
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Primary Typeface: Thick, rounded, and highly legible, conveying warmth, friendliness, and modernity.
Illustrations: Simple and expressive, they embody the human-animal bond and add a playful, approachable touch to the brand.
Typography & Illustration
