Gogiya
The client
Gogiya is a Korean barbecue restaurant blending traditional flavors with a contemporary approach. Its identity celebrates the energy and heat of Korean street food culture, combining playful irreverence with a strong visual impact.
Services
Branding, Art Direction, Visual Identity
• The goal was to craft a distinctive and vibrant visual identity for Gogiya that reflects the intensity and conviviality of Korean barbecue. The concept works around the expression “It’s hot in here,” which captures both the fiery flavors and the dynamic atmosphere of the restaurant.
• From the logo to the packaging and signage, every design element embraces the brand’s personality: spontaneous and bold. The project focuses on building a strong connection between the visual energy of the brand and the sensory experience of the food itself.
Project Overview
• Creation of a distinctive logotype inspired by the energy of the korean restaurant and the hotness
of the food.
• Development of expressive illustrations and visual compositions highlighting the raw, and playful aspects of Korean cuisine.
• Design of communication materials including posters, menus, take-away packaging, and social media assets that together build a cohesive and impactful visual narrative.
Key Contributions
• The brand identity is defined by a powerful combination of red, black, and white. This palette communicates energy, heat, and contrast, mirroring the spicy character of the dishes and the glowing tones of the grill.
• Red evokes warmth and appetite, black adds depth and modernity, and white provides a visual balance that enhances legibility and structure. This dynamic trio ensures a memorable and instantly recognizable presence across all touchpoints.
Color palette
• Primary Typeface: A custom bold typeface inspired by smoke patterns and food textures, evoking both authenticity and confidence.
• Illustrations: Minimal yet expressive, they add humor and personality while reinforcing the brand’s signature phrase “It’s hot in here.”
• Together, the typography and illustrations create a strong, cohesive identity that captures Gogiya’s fiery spirit and transforms every visual interaction into an extension of its culinary experience.
Typography & Illustration
Cleeen
MORE PROJECTS
Rélévo
Mingle
Compani
