Compani
The client
Compani is a Berlin-based café designed for people and their pets to relax together. Going beyond the typical “pet-friendly” concept, Compani puts animals first: every detail, from the menu to the seating, is crafted for the comfort and enjoyment of both humans and their animal companions.
Services
Branding, Art Direction, Visual Identity
Project Overview
• My role was to create Compani’s entire visual identity, from the logo to signage, packaging, menus, digital assets, merchandising, and editorial communication.
• The goal: to translate the “pet-first” philosophy into a distinctive, accessible, and flexible brand system adaptable across all touchpoints.
• Development of a playful logo and stylized illustrations that highlight the connection between people and their pets.
• Creation of a bold, rounded typographic style to convey warmth and approachability.
Key Contributions
• The choice of a black & white palette is a bold and distinctive move. This strong contrast delivers a timeless, modern look that stands out in a market often dominated by pastel or saturated colors.
• High flexibility for application across print, digital, apparel, and packaging.
• Natural visual hierarchy that highlights the logo, illustrations, and key messages.
Color palette
• Primary Typeface: Thick, rounded, and highly legible, conveying warmth, friendliness, and modernity.
• Illustrations: Simple and expressive, they embody the human-animal bond and add a playful, approachable touch to the brand.
Typography & Illustration
Cleeen
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